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ENTERTAINMENT EXEMPLIFIED

I am an accomplished creative professional with over two decades of experience in managing both in-house and external creative services.

My journey began with leading advertising firms, and I’ve since contributed award-winning creative efforts to television, filmed and live entertainment properties for renowned studios including The Walt Disney Company, Twentieth Century Fox, Paramount Global, MSG Entertainment, and HBO.

Key Highlights:

  • Creative Strategy:

    • Throughout my career, I have consistently focused on providing successful creative strategies aligned with innovative marketing objectives. This approach ensures a seamless and collaborative development process.

  • Global Leadership:

    • As the VP of Marketing & Creative Services at Paramount Global, I spearheaded worldwide television licensing and content distribution marketing services. Our client base included 100+ pay and free TV clients across the globe.

  • Team Management:

    • I have overseen in-house creative marketing departments, ranging from large teams of fifteen full-time and freelance professionals to smaller teams of just two members. Despite extreme timelines and expansive budgets, I’ve successfully developed numerous global consumer and trade campaigns.

  • Social-Centric Values:

    • Whether maintaining in-house production capabilities or collaborating with external creative agencies and production firms, I am a versatile leader and process architect. Emphasizing positivity, nurturing, and a fun work ethic. I am committed to promoting inclusivity and diversity within any team I join.

 

Key Achievements:

  • Cost Optimization:

    • Within my first year at Disney Theatrical, I significantly reduced outside creative spending by over 20 percent. Simultaneously, I enhanced productivity across all existing and new brands.

  • Licensing and Partnership:

    • Licensing and partnership marketing have always been integral to my development experience. At MSG Entertainment, I successfully pitched and won initiatives with prominent brands such as Coca-Cola, Delta Airlines, Chase, Absolut, Macy’s, and Martha Stewart. These collaborations resulted in branded in-venue experiences and co-branded advertising campaigns.

  • Hands-On Creative Director:

    • My reputation in the entertainment industry stems from being a hands-on Creative Director. I am well-versed in  Adobe Creative Suite, A.I. integrated tools, project management systems such as Jira and Airtable, and specialize in print, broadcast, digital, and promotional campaign development for leading studio brands.

  • Innovative Approach and Seamless Processes:

    • I offer an innovative approach to creative development, grounded in a thorough understanding of our competitive marketplace. My commitment lies in ensuring a seamless process between creative and marketing, ultimately leading to successful product development.

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