ENTERTAINMENT EXEMPLIFIED
I'm an award-winning creative professional with over 20 years of experience in managing both in-house and external creative services.
From my early career development with leading advertising firms through my award winning creative efforts on television and filmed entertainment properties for studios such as The Walt Disney Company, Twentieth Century Fox, Paramount Pictures and HBO. I have always focused on providing successful creative strategy against innovative marketing objectives resulting in a seamless and collaborative development process.
While at Paramount Global as VP, Marketing & Creative Services, I led worldwide television licensing and content distribution marketing services for our 100+ pay and free TV clients around the world.
I have overseen in-house creative marketing departments with as many as fifteen full-time and freelance creative professionals. and as few as two on my team. Developing dozens of campaigns weekly against extreme timelines and expansive budgets. Whether maintaining in-house production and design capabilities or building a comprehensive resource of outside creative agencies and production firms to support the continued needs of each marketing, sales, publicity and distribution departments, I am a versatile leader and process architect, who delivers custom solutions to fit any size, and any budget.
While at The Disney Theatrical Group, I had created a newly developed department in the campaign development for live theatrical productions such as The Lion King, Newsies, Mary Poppins and Aladdin.
In addition, I oversaw licensee development on Disney On Ice and Disney Live brands throughout the U.S. and International markets. Within my first year at Disney Theatrical I reduced outside creative spending by over 20 percent and increased productivity across all existing and new brands.
During my time with MSG Entertainment and HBO I created and
managed new departments and delivered award-winning results across
a variety of media.
Licensing and Partnership Marketing have always been a significant part of my development experience. While at MSG Entertianment I had pitched and won successful initiatives with Coca Cola, Delta Airlines, Chase, Absolut, Macy's and Martha Stewart developing branded programs in-venue experiences and cobranded advertising campaigns.
You will find me to be a hands-on Creative Director with an excellent reputation in the entertainment industry. A seasoned creative professional with experience in necessary Adobe design applications such as Photoshop, InDesign and Illustrator as well as an emphasis on print, broadcast, digital and promotional campaign development for many leading studio brands.
I offer an innovative approach to creative development, a complete understanding of our competitive marketplace and a commitment to providing a seamless process between creative and marketing resulting in successful product development.
